# Cyera Research Labs
从标志、配色和字形的构造走向品牌应用,再用同一颗漂浮球把网页与主张连接起来。
```motion-demo
{
"id": "sequence",
"title": "整体编排",
"src": "demos/sequence.html",
"duration": 30.033346,
"status": "authored",
"description": "动作与构图示意",
"initialTime": 8.3,
"params": [
{
"key": "title",
"label": "示例主文案",
"type": "text",
"value": "Secure the unknown",
"maxLength": 60
},
{
"key": "accent",
"label": "强调色",
"type": "color",
"value": "#a779e8"
}
],
"presets": [
{
"label": "默认内容",
"values": {
"title": "Secure the unknown",
"accent": "#a779e8"
}
},
{
"label": "OpenDesign 改编",
"values": {
"title": "OpenDesign",
"accent": "#7050da"
}
}
]
}
```
## 构造线只在讲规则时出现
放射线引出环形点标志,网格标注名称比例;色彩与字形展示随后展开。进入品牌风景后降低辅助线存在感,让应用自己说明视觉语言。
## 紫色主体,浅绿只承担强调
近黑紫提供底色,深紫与茄紫作中间层,浅绿用于关键词与标志的小范围强调。无衬线主句与较轻的衬线强调词分工明确;圆角应用框共享同一弧度。
## 从一张发布画面扩大成一套应用
完整风景缩小进入多格矩阵,网站、发布图和周边沿用同一标志与配色。随后回到漂浮球和光束的单主体镜头,让密集展示有呼吸。
```motion-demo
{
"id": "clip-3",
"title": "从一张发布画面扩大成一套应用",
"src": "demos/clip-3.html",
"duration": 7.300000000000001,
"status": "authored",
"description": "10.5–17.8 秒 · 动作示意",
"initialTime": 0.6
}
```
## 品牌迁移需要一套素材同时成立
更换名称、字形、色彩、地貌与漂浮物时,先确定能贯穿所有应用的母题。保留构造—系统—应用—主张的路线,不仅替换最终标志。
## 配色与字形
无衬线 Haffer Medium 与衬线 Season Mix Regular 交替;高对比大字号与细网格。
#160622 · #f3f0e9 · #a779e8 · #b8ff8e · #441363 · #6d2d93
## 元素与制作规则
环形点标志 / 紫绿字样 / 圆角应用框 / 地貌风景 / 漂浮球 / 放射构造线
- 从标志、配色和字形的构造走向品牌应用,再用同一颗漂浮球把网页与主张连接起来。
- 放射线引出环形点标志,网格标注名称比例;色彩与字形展示随后展开。进入品牌风景后降低辅助线存在感,让应用自己说明视觉语言。
- 近黑紫提供底色,深紫与茄紫作中间层,浅绿用于关键词与标志的小范围强调。无衬线主句与较轻的衬线强调词分工明确;圆角应用框共享同一弧度。
## 内容替换
- 更换名称、字形、色彩、地貌与漂浮物时,先确定能贯穿所有应用的母题。保留构造—系统—应用—主张的路线,不仅替换最终标志。
## 制作参数
[视觉与对象](style.json) · [段落时序](timeline.json) · [位置数据](tracks.json) · [文件清单](manifest.json)
此规范根据参考视频整理。HTML 为可编辑的编排示例;具体数据的来源、精度与有效区间随文件标注。
```motion-board
{
"version": 1,
"brand": "Cyera",
"id": "V377",
"palette": [
"#160622",
"#f3f0e9",
"#a779e8",
"#b8ff8e",
"#441363",
"#6d2d93"
],
"typography": "无衬线 Haffer Medium 与衬线 Season Mix Regular 交替;高对比大字号与细网格",
"sample": "Secure the unknown",
"objects": [
"环形点标志",
"紫绿字样",
"圆角应用框",
"地貌风景",
"漂浮球",
"放射构造线"
],
"frames": [
{
"path": "assets/reference-1.webp",
"timeSeconds": 0.0,
"frameId": "K0001",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-2.webp",
"timeSeconds": 5.000002167730299,
"frameId": "K0016",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-3.webp",
"timeSeconds": 9.533337466472437,
"frameId": "K0037",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-4.webp",
"timeSeconds": 15.000006503190898,
"frameId": "K0061",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-5.webp",
"timeSeconds": 21.000009104467257,
"frameId": "K0080",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-6.webp",
"timeSeconds": 29.000012572835736,
"frameId": "K0117",
"role": "reference-evidence",
"status": "measured"
}
],
"stages": [
{
"start": 0,
"label": "放射构造线",
"end": 2.5,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 2.5,
"label": "标志网格",
"end": 4,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 4,
"label": "深底标志",
"end": 5,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 5,
"label": "色彩系统",
"end": 7,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 7,
"label": "字形对照",
"end": 9.5,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 9.5,
"label": "几何点",
"end": 10.5,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 10.5,
"label": "品牌风景",
"end": 12.5,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 12.5,
"label": "应用矩阵",
"end": 15,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 15,
"label": "漂浮球体",
"end": 18.3,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 18.3,
"label": "构造线回场",
"end": 21,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 21,
"label": "网页与周边",
"end": 24.8,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 24.8,
"label": "研究子品牌",
"end": 27,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 27,
"label": "主张",
"end": 29,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 29,
"label": "品牌锁定",
"end": 30.033346,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
}
],
"duration": 30.033346,
"fontFamily": "Arial, sans-serif"
}
```