# Bluevine|品牌几何动效
先展示字标的几何构造,再把圆弧模块变成独立符号和应用图标。
```motion-demo
{
"id": "sequence",
"title": "整体编排",
"src": "demos/sequence.html",
"duration": 17.875,
"status": "authored",
"description": "动作与构图示意",
"initialTime": 13.7,
"params": [
{
"key": "title",
"label": "示例主文案",
"type": "text",
"value": "bluevine",
"maxLength": 60
},
{
"key": "accent",
"label": "强调色",
"type": "color",
"value": "#2548db"
}
],
"presets": [
{
"label": "默认内容",
"values": {
"title": "bluevine",
"accent": "#2548db"
}
},
{
"label": "OpenDesign 改编",
"values": {
"title": "OpenDesign",
"accent": "#7050da"
}
}
]
}
```
## 沿字标横移,填色追随视线
深蓝底上先画基线、字高与圆弧线稿,蓝色填充依次进入。构造线比字形更轻,横移时让正在完成的字母留在中心。
```motion-demo
{
"id": "clip-1",
"title": "沿字标横移,填色追随视线",
"src": "demos/clip-1.html",
"duration": 6.4,
"status": "authored",
"description": "1.4–7.8 秒 · 动作示意",
"initialTime": 0.6
}
```
## 字形模块成为自己的视觉语言
半圆、拱门、圆角方形与圆依次占据正方形中心,背景与图形成对换色。每屏只放一个形状,边界清楚,快切后留短暂停顿。
## 拆圆再组合,把标志落到图标里
圆分成两半,重新排列成上直下弧的组合;反白之后缩进圆角方形。迁移时应选择新标志里真正重复的几何母题,替换字标和配色,同时保留构造—模块—应用的顺序。
## 配色与字形
无衬线几何字标;构造辅助线极细,圆弧与直线组成字形。
#09004b · #ffffff · #2548db · #e9cbd7 · #9ce0d3 · #f7e98c
## 元素与制作规则
构造线 / 几何字标 / 半圆模块 / 叶片模块 / 应用图标
- 先展示字标的几何构造,再把圆弧模块变成独立符号和应用图标。
- 深蓝底上先画基线、字高与圆弧线稿,蓝色填充依次进入。构造线比字形更轻,横移时让正在完成的字母留在中心。
- 半圆、拱门、圆角方形与圆依次占据正方形中心,背景与图形成对换色。每屏只放一个形状,边界清楚,快切后留短暂停顿。
## 内容替换
- 圆分成两半,重新排列成上直下弧的组合;反白之后缩进圆角方形。迁移时应选择新标志里真正重复的几何母题,替换字标和配色,同时保留构造—模块—应用的顺序。
## 制作参数
[视觉与对象](style.json) · [段落时序](timeline.json) · [位置数据](tracks.json) · [文件清单](manifest.json)
此规范根据参考视频整理。HTML 为可编辑的编排示例;具体数据的来源、精度与有效区间随文件标注。
```motion-board
{
"version": 1,
"brand": "Bluevine",
"id": "V371",
"palette": [
"#09004b",
"#ffffff",
"#2548db",
"#e9cbd7",
"#9ce0d3",
"#f7e98c"
],
"typography": "无衬线几何字标;构造辅助线极细,圆弧与直线组成字形",
"sample": "bluevine",
"objects": [
"构造线",
"几何字标",
"半圆模块",
"叶片模块",
"应用图标"
],
"frames": [
{
"path": "assets/reference-1.webp",
"timeSeconds": 0.0,
"frameId": "K0001",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-2.webp",
"timeSeconds": 2.5713457076566124,
"frameId": "K0009",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-3.webp",
"timeSeconds": 7.879930394431554,
"frameId": "K0030",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-4.webp",
"timeSeconds": 8.958236658932714,
"frameId": "K0035",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-5.webp",
"timeSeconds": 12.524941995359628,
"frameId": "K0047",
"role": "reference-evidence",
"status": "measured"
},
{
"path": "assets/reference-6.webp",
"timeSeconds": 14.971867749419953,
"frameId": "K0057",
"role": "reference-evidence",
"status": "measured"
}
],
"stages": [
{
"start": 0,
"label": "蓝色开场",
"end": 1.4,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 1.4,
"label": "线稿字标",
"end": 2.5,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 2.5,
"label": "逐段填色",
"end": 4,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 4,
"label": "横移字形细节",
"end": 7.9,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 7.9,
"label": "半圆图形",
"end": 9,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 9,
"label": "形状快切",
"end": 11,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 11,
"label": "圆拆两半",
"end": 12.5,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 12.5,
"label": "组合标志",
"end": 13.6,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 13.6,
"label": "反白图形",
"end": 15,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
},
{
"start": 15,
"label": "应用图标",
"end": 17.875,
"status": "inferred",
"basis": "Representative-frame review; approximate boundaries"
}
],
"duration": 17.875,
"fontFamily": "Arial, sans-serif"
}
```